Home based business leads are easy to come by, but 97% of home based business owners don’t know how to go about generating leads and getting quality prospects to talk to about their business. This is why so many of them struggle and fail or should I say quit there business before they can start making money. They run out of cash flow to support their business, they waste their money on buying leads, on printing flyers, not to mention the high phone bills with all the cold calling trying to convince people to buy their products or become a distributor. They waste it on classified ads and promoting in on the search engines which is a ton of money to have your ads on top of the first page.In order for you to generate home based business leads, you have to learn how to market your business. Marketing your home based business doesn’t mean promoting it up front, it just means implementing a few strategies, techniques and concepts in order to get people to come to you. Doesn’t that sound more fun, having people come to you to buy your product or join your business? Don’t answer that, I already know the answer.The thing you have to grasp and understand when it comes to generating home based business leads is that you have to learn Attraction Marketing. People are continuously searching for what you are selling, but the thing is they are not searching to buy, they are searching for a reason to buy. They are looking for valuable information about whatever product or service you offer. They want to know why they should spend there money on this product or service, how can it help them, what are the benefits of this product or service, who else have used it and what results have they gotten and the list goes on, valuable informationThis is what you want to market and not the product or business itself. Valuable information about your products or service.Say for example you sell cat food, you don’t promote the actual product itself, saying I have the best cat food buy now. You will get a few customers yes, but if you really want to flood your business you do a review of your product, do a few videos and write a few articles on how this cat food will benefit a person’s cat and somewhere at the end of this video or article you have a call to action telling them where to go to get the product. This is what you promote and this is how you want to be marketing to generate home based business leads, you become the expert and not a sales person.This is just the general idea, you are going to have to know what terms people are searching for on the search engines, so keyword research is critical when creating your content if you plan on getting it seen by 1000′s daily. This is also what you want to promote on the free social media platforms as well to generate home based business leads. All comes down to learning effective marketing and attraction marketing strategies. You become the expert, not the sales rep. People want to buy not to be sold so stop promoting the actual product or business and promote valuable information about it and give it away freely. This is how you attract a ton of people to you and generate home based business leads on a consistent basis to build and explode your business.
Internet Advertising
We are all familiar with newspapers, magazines, coupons, and billboards. Let us examine how the trend of direct mail and print advertising is taking an ever-increasing back seat to online advertising.
In order to reach a specific customer, you would select a particular type of print mail advertising. For example, if you wanted to target someone driving home everyday, you would pay for an expensive billboard campaign. This is a costly type of advertising, but how many customers does it reach? Do you survey customers when they walk into your business and see if they got off the exit based on the billboard ad? If you did not ask the customer how they found you, then how do you know if you should continue to pay for that pricey billboard investment?
Everyone knows the coupon clipper. So where would you advertise to get their attention? Of course, the Sunday paper, and perhaps you might even consider the back of grocery store receipts. Coupon clippers are everywhere, and there are many direct print advertising companies who can provide you with various services. Have you ever purchased something from a Val Pak coupon, or a coupon from a post card you received in the mail? Most likely, yes.
Then we have magazines. If you are looking to reach customers who might be interested in workout machines, the possibilities for your print and direct mail advertising is endless. Do you have a local, national, or global customer audience for which you would like to sell your products?
Your choices would be the local newspaper in the health and fitness section, or large ads in the proper placement in certain sections of the newspaper. You could also advertise in national magazines to reach customers in the United States, or even a global magazine, to reach customers all over the world. You could place classified, banner, or article ads in Muscle and Fitness, or even Maxim.
What does offline advertising have to do with online advertising? Everything.
The mentality for the majority of business owners is still stuck in the print mail era. More and more business owners are losing customers locally, nationally, and globally, because they believe their potential customers find them through direct mail, offline advertising methods. They spend more and more on these efforts, and eventually go out of business. They will forever be puzzled as to why all of their efforts did not prove to be financially fruitful.
In the year 2007, over 70% of the United States alone uses the Internet to find local, national, and global products or services. If you try explaining this to local business owners, they look at you like you are actually lying and only trying to make a buck from them!
This is no joke. I have a local web site and spent $75,000 building and marketing it just for our community. Business owners are losing customers, so I walked door-to-door in over 105 degree heat to let them know their customers are actually looking for them online and almost every business owner completely blew me off!
I offered the most inexpensive web site advertising with an amazing, highly targeted customer audience, and practically no one wanted to advertise online. Honestly, I was disgusted with these business owners, because my efforts and financial investment were enormous. I cannot get that time back, but my education was invaluable. I am very happy this venture took place.
One thing I have learned over the years in working with clients and potential business clients is that as soon as I hear they are waffling about paying for Internet web sites, SEO, AdWords, and hundreds of hours of my valuable time and expert marketing efforts, I let them go–quite easily.
There is no hard selling anything. After I explain the facts to business owners, they either get it, or they do not. And you move on to an owner who gets it, and is willing to pay you for your expensive education, time, hard work, and honest, ethical marketing skill sets put into their online advertising.
So what are your online advertising options? I am glad you asked.
Let us look at some of the many ways you can advertise online, and then let us look at whether or not these ways are actually paying off for business owners.
Without looking at the YES, NO, or POSSIBLY categories toward the bottom, see how well you would fair in using online advertising to get more customers.
Which would you choose?
- Web Site (basic, no SEO)
- web site (flash with moving images, pictures, and AdSense, no SEO)
- web site (with proper title; header tags; related meta name description; limited, relevant key words; includes proper on page SEO build, but no online, content related and keyword rich articles with the proper density)
- web site (with proper title; header tags; related meta name description; limited, relevant key words; includes proper on page SEO build, includes content related and keyword rich articles with the proper density)
- web site (with proper title; header tags; related meta name description; limited, relevant key words; includes proper on page SEO build, includes content related and keyword rich articles with the proper density, and AdSense advertising)
- video advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- banner advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- image advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- text ads throughout the Internet on the major search engines (pay per click services, or membership site)
- link exchange directories
- FFA (free for all) directory submissions
- article writing content submitted to relevant categories on reputable directories
- search engine submission of your web site to thousands of directories
- coupon web sites
- putting your web site link on a friends’ site, or anyone else you ask who will put a link to your web site on theirs
As you can see, the list above is not all-inclusive, but it gives you the major online advertising venues in which you may or may not be able to get traffic for your business.
I will break this list down with a summary of which you should use, should not use, or might use (if you use them correctly)
Yes – Definitely!
- web site (with proper title; header tags; related meta name description; limited, relevant key words; includes proper on page SEO build, includes content related and keyword rich articles with the proper density)
- web site (with proper title; header tags; related meta name description; limited, relevant key words; includes proper on page SEO build, includes content related and keyword rich articles with the proper density, and AdSense advertising)
- article writing content submitted to relevant categories on reputable directories (but be very careful here!)
No – Absolutely Not!
- Web Site (basic, no SEO whatsoever)
- web site (flash with moving images, pictures, and AdSense, no SEO whatsoever)
- FFA (free for all) directory submissions
- putting your web site link on a friends’ site, or anyone else you ask who will put a link to your web site on theirs (no, no, no!)
- search engine submission of your web site to thousands of directories (new technology and algorithm changes, know what you are doing before you submit anywhere!) This is in the NO and POSSIBLY category because you can hurt your efforts if you do this wrong.
Possibly – Using these correctly could be rewarding, but using them incorrectly could cost you every penny you have and still not get you any customers
- web site (with proper title; header tages; related meta name description; limited, relevant key words; includes proper on page SEO build, but no online, content related and keyword rich articles with the proper density)
- video advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- banner advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- image advertising throughout the Internet on the major search engines (pay per click services, or membership site)
- text ads throughout the Internet on the major search engines (pay per click services, or membership site)
- search engine submission of your web site to thousands of directories (new technology and algorithm changes, know what you are doing before you submit anywhere!) This is in the NO and POSSIBLY category because you can hurt your efforts if you do this wrong.
- coupon web sites
How did you do? Which type of online advertising would you have chosen?
As you can see, the choices are mind boggling, and all of your options have not been listed. These are your meat and potato, primary online advertising choices.
Building a web site takes knowledge, education, and experience. SEO (search engine optimization) is critical to your business, just as print advertising once was 10 years ago.
Generate Income Online Through Your Own Home Based Business
With all the potential scams and downright bogus products out there it can be hard to decipher the legitimate opportunities from the duds. To get around this problem budding entrepreneurs need access to a range of genuine home based business opportunities, where you can have a look to see which opportunity suits you best.Perhaps you’re looking for a home business that earns you a few hundred extra a month or even to replace your current job income. Whichever category you fall under there is information available which will point you in the right direction.So, what are the benefits of starting your very own home based internet business. Well more and more people everyday are looking to the Internet to solve their desire to work at home and not having to work for a boss. In these tough economic times, the internet has changed the complete outlook of people looking out for online opportunities.Such people are using online searching for the purpose of finding home based internet opportunities for whatever reason. Some to get out of debt some to avoid getting into debt and some are searching for ways to get out of the day-to-day rat race. The stress of the day-to-day job is often becoming too much to bear. The Internet is a great place to turn as the cost to work at home is minimal and the learning curve is relatively small.The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based internet business and well worth the effort.The internet is one of the best mediums to attract potential customers. It is now just as easy to have customers from Australia or America as it is to have them in the next street. Home based businesses can be started, worked and operated from anywhere a person can find and operate a computer and have access to the Internet.There are many work at home opportunities that will help you meet whatever goals and objectives you may have. However you are going to have to do some work as nothing in life is free but it is not work in the sense of the daily 9 to 5 grind but nevertheless some is still required.Information is available which is designed to help develop your very own home based online business. This information will put in place the foundations for you to develop a legitimate and potentially profitable business which you control, and develop at your own pace and in the comfort of your home.This information is based on proven strategies used by mega successful online marketers but remember it will only work for you if you act on it.